I am writing to ask the community to vote yes on the Strategic Marcomms proposal. As an MKR holder and a proposed facilitator for the unit, I am concerned that the DAO faces a loud minority issue. And yes, it is me advocating for the unit our team has proposed. More importantly, it is also about the problem I see here as someone who has a stake in the well-being of the DAO.
It is crucial to get your voice heard for sure, which is why I am in this space in the first place because of my strong belief in that. However, the issue I find here is if someone doesn’t understand what marketing is, then it is tough to get them to see why it is essential even when it is explained in simple terms. The same questions are asked repeatedly on the Forum, even after the answers are laid out clearly, and feedback is addressed in the proposal. For example, a question about our target audience is still being asked even though that’s being addressed. If more elaboration is needed, why not directly ask from there? Ten days after, the same set of questions were asked again.
Like any company or team, the Strategic Marcomms team is here to solve problems, precisely problems related to marketing. And some people in the community understand that. How do we increase the awareness of Maker protocol and increase Dai adoption?
One thing for sure, DAI is not just for large vault owners unless you see DAI as XRP. That is also a very limited view of what MakerDAO is, in my opinion.
The Moonshot fund is the solution to a problem that we seek to solve. It is an issue that we anticipate will arise, how we can solve the problem of keeping confidentiality while being able to act swiftly when opportunities arise as a DAO.
In addition, 5 million DAI may seem like a lot for someone who doesn’t know marketing or how an advertising campaign works. That level would seem just about right for those in marketing and advertisement as it is laid out in the budget proposal.
Given all the explanation, if someone still doesn’t see why it is needed at all, then let me ask:
Ray Dalio explains in his book Principles of decision-making. When you have a question or a problem to solve, considering the best decision-making process, do you ask the credible person who knows the issues at hand? That is the question we as a DAO need to ask ourselves.