[CAMPAIGN] Vote YES to Strategic Marcomms CU because their purpose is to create a customer

Today while listening to a podcast I heard the quote, “the future is already here, it’s just not evenly distributed”—we can All agree with this statement.

And we can also agree that most people don’t have the ability to ride the innovation “wave” or even identify the next future wave. If we can agree on those two statements, then we can also agree that a Maker Marketing Core Unit is desperately needed.

One of the main reason a Marcom CU is needed, its because the world is awash in innovative products, services, technologies, solutions, business models, etc.—today. Not just USDC, and others—but innovative platforms that make the customer experience simple and convenient throughout the world, especially in first-world countries. New innovations like DAI must be brought to market and commercialized in order to generate revenue and profit. Innovation alone cannot sustain a company—it must be paired with marketing.

As an example, when the mosaic we browser was invented—folks that lived in the present thought that AT&T and other telecoms were going to develop the digital super highway. The same thing can be said when it comes to stablecoins. Those that live in the present will tell you that the Centrals Banks will dominate stablecoin issuance. Living in the present is where we are today—we are living in the present and not the future by signaling that a marketing team is not needed, nor important—by occupying the same markets as others.

It is inherently important IMO—that we escape the present and live in the future. It’s one thing to ride the “wave” it’s another thing to have a radically innovative product that lives in the future.

Marketing is about connecting the right customers to the right product. Marketing helps sales teams, and the people throughout the core of a business.

Marketing involves considering and addressing the entire customer experience. It provides the right context for people to understand the innovation of what exactly is DAI—and it helps identify new partners and channels necessary to engage with customers.

I urge you to please vote YES, and add the Strategic Marcomms Core Unit.

Thank you for reading and Voting,
-Frank Cruz
Flip Flop Delegate LLC


Thank you! @ElProgreso

For those who want to find out more, here is our proposal and planning documents which include what one can expect after we are voted in.

Vote here.


Three out of every four MKR holders voted FOR this proposal, based on the data from Token Flow. Thank you for your support! If you can ask others around you to vote for this proposal, that would be very much appreciated!


I am bumping this up as the poll closes in less than 15 hours. Your vote decides whether MakerDAO will have a branding and marketing team or not in the coming months.

A lack of, or conservative, marketing activities in the past year has already put us behind. Let us not wait any longer. Our CU is ready to contribute. Give us a chance to do what we love to do.

You can vote here.

Learn more about the proposal.


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