Content Production Bi-Weekly Update: April 29 - May 12, 2021

Greetings from the Content Production Core Unit! In addition to our weekly Office Hours, we’ll be providing bi-weekly updates on our progress both in the Forum and on the G&R call.

Here’s what we’ve been up to since our Core Unit got voted in:

A tl;dr on Content Strategy & OKRs

In the short-term, we plan to focus on understanding and building stakeholder journeys to support lead generation for audiences the Growth team is concerned with and help other stakeholders (MKR holders, Vault owners, etc.) find what they need.

Part of this focus will include hosting two bi-weekly webinars:

  • “What the World is Doing with Dai” will continue the great work @DavidUtrobin’s done on the community call by giving projects integrated with Dai and the Maker Protocol a platform to talk about what they’re doing and help those who may be interested in building integrations understand what’s possible and what the process looks like from both a technical and operational/governance perspective.

  • “Ask MakerDAO” will be a series that gives the experts of MakerDAO a platform to share their work and answer questions from stakeholders about how MakerDAO works and what it takes to maintain the Maker Protocol.

If you’re interested in participating in either of these, please reach out to Jerry on rocket chat at @Jerry.G or DM @JerryAG.

Our long-term goal will be to build MakerDAO’s brand because, as we explain in the document, “building trust in our brand builds a competitive advantage over other stablecoin providers: customer loyalty.”

Looking Ahead

In the coming weeks, we’ll be:

  • Working to finalize our incorporation and set up payroll and accounting.
  • Working with SES to start reorganizing the content on community.makerdao.com.
  • Beginning the hiring process for design, writing, and video production.

Thanks for reading!
@seth @JerryAG

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