First of all, it’s great to see that the Content Production Unit is working hard to grow Maker’s audience and expand its business. The pro-activity and passion are among the key factors why I believe in Maker/Dai, not only as a cryptocurrency, but also a community of like-minded people with a common goal.
Secondly, during the past couple of days, I thought a bit about how Maker is currently marketed which, of course, has a direct impact on its brand image, performance, etc. Here is one point which kelp coming up to my mind (please take it only as an observation/suggestion of someone who is not directly involved in the development, but is passionate about the project):
It seems to me that some of the marketing/content production activities are not fully aligned with the project’s overall strategy/mission. To my understanding, Maker/Dao is “a stable, decentralized currency that does not discriminate. Any individual or business can realize the advantages of digital money”. Additionally, it “can be used by anyone, anywhere, anytime.”. These statements (which are on the project’s main landing page) indicate that Maker is not only for blockchain professionals/tech-savvy people, but rather anyone who might be interested in an alternative financial system.
However, the current marketing activities do not adequately showcase this in my opinion. For example, most of the published content seems very complicated and technical to me - which may create an image that Maker is only for people who understand the technology behind it - which in result may limit the project’s potential.
Maybe creating some less technical content would help. For instance, “how to” & “tutorial” videos are the best performing category on YouTube - also the category with the biggest potential. I did a small analysis and basic “how to” blockchain videos attract large audiences + have a great engagement rate. Same goes for this type of content on other social media.
Next, centering some of the content around crypto in general rather than Maker/Dai might also be a great way to grow. To illustrate, instead of publishing an article about Maker’s technical details, an article about how DeFi/Crypto is going to transform the financial systems could be released (of course Maker would be mentioned in the article but it wouldn’t be the central point of focus of it). By doing this, you can target and promote Maker to people who are interested in crypto but are not familiar with Maker.
That’s it for my small analysis. Please, let me know what you think! Thanks!