Strategic Marcomms has relaunched their bid for being Maker’s Core Unit for marketing.
As a future delegate, I feel the unit does not have what it takes and will use an illustrative example.
In April 2021 the Maker community onboarded the first use of a Real World Asset (RWA) as stablecoin collateral. While the immediate effects are merely local, the wider and long-term implications are enormous. The potential amount of collateral available for Vaults increasing by a conservative estimate of 61000, with profound long-term implications for the whole of crypto.
The event was in other words what you would call noteworthy.
This is what a typical real-world marketing department would have done:
- planned the event, coordinated with relevant groups
- official press release
- splashed it on mainstream and social media across all platforms
- used hyperbolic language for maximum pump and exposure
Here is what an understated, facts-only marketing department could have done:
- planned it - it was months in the making
- official blog post as an absolute minimum. It is crypto history unfolding.
- signaled the event on social media. It is reality, not hype.
- condensed and packaged information and consequences about the event for their industry and potential users.
Here is what the proposed Strategic Marcomms unit did:
- I can find no trace of their activities.
For the function of strategic marketing and communications at Maker, the community should ask for and expect a higher level of initiative and proactiveness, especially with this group already being on the foundation payroll for 2 years.
I will vote “No” on the MarComms application.