I’d like to start a discussion around whether marketing decisions should be voted on (either informally, in this forum, or formally via governance), or if the Foundation should continue to make these decisions unilaterally.
Major marketing decisions involving DAI - including but not limited to new logos, new websites, and name changes - can end up playing a critical role in the success & adoption of DAI. As a 20 yr marketing veteran, I am of the opinion that the importance of these decisions should not be underestimated. Marketing really does have the potential to make or break any project.
The Foundation has a marketing team that is working hard on improving DAI branding & marketing. However, if the ultimate goal of the Foundation is to decentralize and dissolve, shouldn’t these kind of decisions be ultimately voted on and ratified by the decentralized community / MKR holders?
What are the pros and cons of marketing decisions being guided by forum signaling, or being put to a governance vote?