Thanks for raising your concerns about my qualifications and cost.
To address your questions, I was contracted as CEO for S4FECHAIN to help build their executive team and not operational, and this is not my own project. And due to the founder’s underperformance, I resigned (Al Leong Steps Down as CEO, S4FECHAIN). As for ‘social engagement’ experience, I personally have approximately 130,000 blockchain and marketing strategy followers on my personal twitter channel (https://twitter.com/iDesignStrategy) and may humbly be considered an influencer. This is just shy of MakerDao’s organizational-wide follower count of 158.9k followers. More importantly, and notably, I am a criminal informant for the FBI, SEC and Ontario Provincial Police for anti-money laundering and financial crimes and worked under a licensed financial services advisory called QRC HK and InfintoDAX in Kuala Lumpur and Hong Kong. I have undergone KYC, Due Dilligence (DD) and Enhance Due Dilligence (EDD) in my roles. In the late 1990s, I have launched products for Apple (MacOS 8, Powerbooks and organized Apple’s Worldwide Developer’s Conferences for 5 years), launched Adobe Postscript 3, launched Sony’s HDTV platform worldwide, and launched IBM’s “e-business” global marketing campaign strategy back in the late 90’s. I started my career assigned at Ogilvy & Mather/Direct on a $40 million Microsoft global direct response account as well as being assigned to drive marketing for Intel and Visio. Very early on, I was a teaching assistant for an Advanced Marketing Management at the University of Toronto. I believe in a lifelong pursuit of learning. My personal and professional profile with portfolio, along with client testimonials and references can be viewed at: http://www.alleong.ca. There, you can find 3 years of market research studies I have conducted on the blockchain industry published with associates and a Phd-level business partner, Dr. Daniel Araya (Government Relations and Public Policy). I am a Senior Partner of AION Advisors, a Marketing Advisor for NULS.io, and formerly for CertiK, QRC HK Limited/Infinito/Moonstake.io, Wealth Square SAS, OTC Trade, and a former marketing campaign advisor for Token2049, raised USD 31 million in an ICO for a blockchain trading terminal platform in 2018, developing realtionships with Binance Labs, OKEX, Fusang and NASDAQ. I am a former consultant to the British Columbia Legislative Assembly (for Member of the Legislative Assembly Dr. Shin), and consulted as a team leader for Siemens on a global business impact project in Toronto, Canada. I have also been security cleared with Metro Vancouver CrimeStoppers, as their former Board Director, and the US Department of Defense in the 90s. I am also a former Board Director for these social and non-profit organizations for humanitarian reasons: AIDS Vancouver, Burnaby Hospice Society, American Marketing Association of BC, AMA Toronto, and the BC Borstal Association. I have won 7 awards in the past 4 years for client work. My blockchain working relationships have included Miko Matsumura, Scott Walker, Michael Terpin, and Richard Titus. Amazix is also a partner agency of Bitcoin Suisse. I have sat on the Board’s marketing steering committee of Vancity Savings ($27 billion assets under management) in Canada. Thank you for your important question and opinion and it is well noted.
As for the pricing, we have 2 university PhDs, (Faculty and Research - Faculty List - Kenneth Wong); (https://smith.queensu.ca/faculty_and_research/faculty_list/CVs/Kenneth-Wong-CV.pdf), and (https://www.linkedin.com/in/jeffreyrgreenberg/) that would be and professors along with 4 senior strategy consultants and marketing agency executives/partners assigned to deliver market and global strategy for the Maker Dao Team. This team of very senior agency and academic advisors does not come inexpensively. The price is well under a McKinsey/Bain/Tata engagement and designed to be priced under a Top-Tier global McKinsey engagement.
There is a typo in the engagement duration of the proposal submission, and for that I apologize on behalf of my teammates who rushed to put this submission into the DAO. It should not be 1 month, it is expected to take approximately 4-6 months. This will be corrected in the proposal submission.
If the DAO feels the cost is an issue (not within the realm of your annual marketing budget), there may be a way to reduce the cost by reducing the number of professors and high level strategy/ad agency executives on the team, to a budget or price point that meets with the DAO’s budget. For example, we can halve the # of Phds and executive consultants to deliver a tighter engagement, shorten the duration based on an smaller scope of work for strategy to deliver that at $250k for a 3-4 month strategic marketing engagement component. Let me know if this helps.
As for capacity, we employ over 60 staff, contractors and partners and have a strong network of additional resources that can be augmented, depending on the scope of new projects. In 2017 after our first year, we managed over 100 community management project clients concurrently with revenues of USD 17 million in billings by our second year. Since the last ‘blockhain winter’ we scaled back, but are able to grow again quickly based on our experience. We are likely the largest blockchain agency worldwide, and so if you have a concern about capacity, I do not think any other blockchain-focused agency, worldwide, apart from traditional global ad/marketing agencies and networks may be able to fulfill heavy demands based on your implications of capacity. In that respect, a clear identification of scope of work is required before Amazix would consider taking on this project.
Finally, your comment " figured out strategy beforehand and offer to the governance" is not a condoned business practice in strategy consulting because strategic development and management is not ‘cookie-cutter.’ As a former member of the Canadian Strategic Management Consultants society (https://www.cmc-canada.ca/) , this practice is considered unethical because no new work/analysis is created (copying a strategy is not really strategy, but an implementation of a case study that may or may not work). Strategy is unique to a firm and must be developed, along with frameworks for a client for a specific period in time and situational context.
I earned an MBA in Strategy Consulting, Global Management, and Innovation (triple major) at Rotman School of Management, University of Toronto; and a Certificate in Managing Complex Product Development from M.I.T./Sloan. And, a B.Commerce and Business Administration in Marketing from UBC.
Strategy is a in depth process that takes extensive (months) of research, analysis, planning, modelling, testing, validation, risk management and scenario analysis for a specific engagement time period, and cannot be performed as pre-work for any prospective client. Not only is it impossible, it is unethical. No professional consulting firm like Bain, McKinsey, Tata, Deloitte, EY, BCG, operates this way. But I do appreciate that some members of this forum may want this work for free. Alas, we do not provide work on ‘speculation’. A McKinsey, Bain engagement typically starts at $1 to $2 million as an entry-point. (at least this is what my friends/colleagues tell me… they are Partners at Bain & Co. (https://www.linkedin.com/in/jon-mckeown-b8b9581/), and McKinsey & Co (https://www.linkedin.com/in/sean-buckley-cfa-a43890/) and my former MBA colleagues who is a an Assistant Professor at Kellogg School of Management (https://www.linkedin.com/in/jillian-darroch-chown-a68857/)
Last as a leadership style, I believe in collaborative, inspiration leadership, and leading by example. And that is how the Amazix team is designed to operate. For me, it is a focus on getting measurable results, with a focus on SMART goals and marketing operational efficiency (like return on marketing investment ROMI, or return on objectives (ROO)).
I hope I have answered your concerns and welcome the opportunity to answer additional questions related to the performance of getting the marketing work done at Maker Dao.
I have reviewed the post comments on What are our priorities? And how can we stay focused on things that matter the most? - and see merit on both sides: the need for a clear vision and objectives, and your desire for expediency, cost-containment, and a clear action plan without re-rigging strategy, vision and mission in a marketing working group. There is probably a solution that can address both viewpoints and we are here to help.