MIP40c3-SP20: Adding Budget to AmaZix Marketing Core Unit, AMZX-001

MIP40c3-SP20: Adding Budget to AmaZix Marketing Core Unit, AMZX-001

Preamble

MIP40c3-SP#: # 20
Author(s): @mitchell_amazix
Contributors: N/A
tags: core-unit, cu-ses-001, budget
Status: RFC
Date Applied: 2021-06-09
Date Ratified: 

Specification

Motivation

This Core Unit Budget modification pertains to the AmaZix Marketing Proposal, aimed at helping MakerDAO achieve rapid growth and mass adoption through the implementation of a highly aggressive, dynamic, and efficient marketing strategy.

Core Unit ID

AMZX-001

List of Budget Implementations

  • This will be a manual budget implementation, whereby the budget will be paid out on the first week of each month.
  • Payment can be made in Dai, USDT, USDC, or other major stable coins. Payment can also be made in ETH, BTC or by bank transfer.

List of Budget Breakdowns

Initial Strategic Planning & Branding

Strategic Management
Marketing Research and Analysis, Plan Development
Duration: 4-6 months.
Frequency: One-time.

$250,000 to $500,000 USD (Depending on the scope and assembled strategy team size)

Brand Development
Duration: 3 months

$200,000

Marketing Implementation

Month 1

Integrated Launch Plan Execution - $75,000

Includes:

  • Community Management
  • Socia Media Marketing
  • Email Campaigns
  • Influencer Outreach
  • Link Building and PPC Campaign Creation
  • Public Relations

Month 2

Integrated Launch Plan Execution - $75,000

Includes:

  • Community Management
  • Socia Media Marketing
  • Email Campaigns
  • Influencer Outreach
  • Link Building and PPC Campaign Implementation
  • Public Relations

Total: $600,000 to $850,000 USD

Further details of each item and the budget can be seen here.

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