MIP40c3-SP20: Adding Budget to AmaZix Marketing Core Unit, AMZX-001

MIP40c3-SP20: Adding Budget to AmaZix Marketing Core Unit, AMZX-001

Preamble

MIP40c3-SP#: # 20
Author(s): @mitchell_amazix
Contributors: N/A
tags: core-unit, cu-ses-001, budget
Status: Formal Submission
Date Applied: 2021-06-09
Date Ratified: 

Specification

Motivation

This Core Unit Budget modification pertains to the AmaZix Marketing Proposal, aimed at helping MakerDAO achieve rapid growth and mass adoption through the implementation of a highly aggressive, dynamic, and efficient marketing strategy.

Core Unit ID

AMZX-001

List of Budget Implementations

  • This will be a manual budget implementation, whereby the budget will be paid out in quarterly increments, in advance.
  • Payment can be made in Dai, USDT, USDC, or other major stable coins. Payment can also be made in ETH, BTC or by bank transfer.

List of Budget Breakdowns

Initial Strategic Planning & Branding

Strategic Management (Month 1-6)
Marketing Plan Development
Duration: 4-6 months.
Frequency: One-time.

$250,000

Brand Development
Duration: 2 months

$150,000

Advanced Market Research and Analysis

$150,000

Marketing Implementation

Month 6

Implementation & Delivery - $75,000

Includes:

  • Community Management
  • Socia Media Marketing
  • Email Campaigns
  • Influencer Outreach
  • Link Building and PPC Campaign Creation
  • Public Relations
  • Strategic Advisory - Business Development

Month 7-12

Implementation & Delivery - $75,000

Includes:

  • Community Management
  • Socia Media Marketing
  • Email Campaigns
  • Link Building and PPC Campaign Implementation
  • Public Relations
  • Strategic Advisory - Business Development

Legal Advisory Services

Marketing Communications Compliance - $7,500 per month (6 months)

General Legal Advisory - $30,000 per month (2 months)

Total Cost (4-6 Months Initial Strategy & 6 months of Implementation)

$1,105,000 USD

Further details of each item and the budget can be seen here.

1 Like

On the budget document you shared, it says $850k but on the forum, the total cost is now over $1.1 million. Why is it different? If you changed it, why did the team change it?

Ok, based on history, it used to say " $600,000 to $850,000" and now the team almost doubled from minimum price and almost 30% over maximum price by changing it into $1.1 mil

Doo Nam,

Thank you for taking the time to read our revised proposal and to provide your feedback.

As you observed, our original proposal was for a smaller total cost. This is because the original proposal focused on the planning process and only included 2 months of ongoing marketing activities. We realized that a proper campaign needed to run longer than that, so we expanded the service to run for a full year. This is what you now see in the revised proposal, which will allow for more time to execute the plan and deliver the market changes summarized in the objectives.

We recognize that the final total could be subject to changes based on the outcomes of the discovery phase: it will be the result of our ongoing discussions and mutual efforts to outline a strategy that most accurately reflects the expectations and objectives of the whole MakerDAO community.

In case you have not had the opportunity to listen to the community call from this past Wednesday, we really think it was very informative. We invite you and the rest of the community to take the time to listen to it at the following link: Core Unit Launch Pod Sessions - Session #13: AmaZix Marketing Core Unit AMZX-001

Best Regards,

The AmaZix Team