MIP41c4-SP#: 21 Author(s): Seth Goldfarb Contributors: Jerry Goldfarb, Tom DeMichele Tags: Status: RFC Date Applied: 2021-05-29 Date Ratified:
This proposal extends the budget for the Content Production Core Unit for three months.
This proposal is for a total of 201,200 Dai to fund the team for August, September, and October.
Unless the team significantly expands the scope of its activities, this quarter’s budget should be ~50,000 DAI higher than a typical quarter due to the inclusion of a Continuity Fund to pay contributors in the event a budget is delayed or some other emergency occurs.
Our initial budget provides a three-month runway to get the Core Unit up and running. We’ve shared our strategy and OKRs and once we’ve onboarded all of our team members, the focus of our activities will include:
- Updating the Community Portal
The Community Portal is our hub for educating people about MakerDAO and facilitate the publication of community-generated content. We’re currently implementing a plan to transfer the domain from the Foundation to the community while preserving SEO and will update the content to make it more accessible.
- Creating funnels for lead generation
Distributing content gives us opportunities to catch people’s attention in different ways but that doesn’t do us any good if those people don’t know how to follow up on those opportunities. We’ll be working to ensure the content on our web properties and social channels includes calls to action (CTAs) in our content wherever appropriate and is organized to prevent stakeholders from hitting unnecessary roadblocks.
- Engaging the community
Once our web properties and social channels are primed for traffic, we’ll be in a better position to focus on the best ways to drive traffic. We’re encouraged by the enthusiasm toward a mascot and are proposing a Community Management Fund that will allow us to advertise specific initiatives, fund contests and community-generated content, and take advantage of other opportunities to engage superusers, build customer loyalty, and get people excited about MakerDAO.
There is no change in compensation for any contributors compared with our previous budget, however, we’ve added a part-time role for design. We’re waiting to see how the community proceeds with the MKR Compensation Plans before making any proposal regarding compensation in MKR.
|Audio Engineer/Podcast Producer||@JerryAG|
|Social Media/Community Manager||TBD|
|Writer/SEO Specialist||Tom DeMichele|
Community Portal Tech Support - 10,000 Dai - To maintain and upgrade the CMS of the Community Portal.
Community Management Fund - 5000 Dai - For promoting AMAs on Reddit and taking advantage of opportunities to host contests, pay community members to write articles, etc. once we have the contributors to coordinate these activities.
Based on our current projections for startup expenses and hiring, we’re aiming to retain at least 10,000 Dai from the Contingency section of our previous budget and plan to use those funds to cover any unforeseen expenses that may arise.
Gas & Other
We’re asking for a month’s worth of salaries (46,500 DAI) to be paid in the August budget distribution to provide a Continuity Fund in the event budget distributions are delayed and we need to pay contributors. This will go into a governance-approved multi-sig.
|Community Portal Tech Support||10,000 DAI||3.372%|
|Community Management Fund||5,000 DAI||3.372%|
|Gas & Other|
201,200 Dai covers 3 months; we’re requesting:
98,067 Dai in August
51,567 Dai in September
51,567 Dai in October